International conference on Decision making for Small and Medium-Sized Enterprises (DEMSME 2017)
May 4th - 5th 2017
The conference Decision making for Small and Medium-Sized Enterprises (DEMSME) is a meeting of professionals from universities and businesses interested in the theory and applications of decision-making research using informatics, mathematics, business economics and management, and marketing approaches in the practice of SMEs.
Subject areas of the conference include:
Customer relationship management (CRM) and its benefits for companies development
Services marketing and its potential in customer care
Brand marketing
Modern trends in marketing communication
Use of social networks in the marketing development
Content marketing
Offline versus online marketing
The market potential of specific target customer groups
Innovations in marketing
Specifics of marketing in the B2B market
Enterprise and new management approaches
Role of logistics in business processes
Sustainable entrepreneurship and adaptability of enterprises
Business performance measurement and management
Analysis of economic factors affecting decisions made by business firms
Quantitative methods to analyze business enterprises and factors influencing the organizational structures
Business Process Management
Cost controlling in small and medium- sized enterprises
From the theoretical business economics models to their practical applications
Contemporary and future perspectives of family businesses
Deciding of Czech SMEs to enter foreign markets
Innovation management and knowledge management of SMEs
Project management in SMEs
Ethics, Corporate Social Responsibility and Sustainability
New approaches in deciding on strategy for SME
Datamining and knowledge-based decision making
Artificial intelligence methods for decision making
Agent-based business processes modeling
Multivariate optimization of business processes
Information support for decision making
Computational intelligence
Business intelligence analytics
Computational support of competitive intelligence
Process mining and process discovery
Computability and algorithmic complexity in economics
Optimization and strategies for decision making problems
Methods of Operational Research with applications on the theory of SMEs
Economic Modeling and Econometrics Analysis Application to SMEs
SMEs in a Context of Mathematical Economics
Application of Decision Making Models on SMEs
Uncertainty in Decision-Making Methods for SMEs
Case Studies on Decision Methods for SMEs
Financial Modelling for SMEs
Partners:
